Adoption: fun vs. efficient ... Redux
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Do I contradict myself? Very well then.... I contradict myself; I am large.... I contain multitudes.
-WALT WHITMAN
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I love how this diagram highlights that the adoption of 'fun' things is much more viral than the adoption of 'efficient' things. Of particular interest with this diagram is that it considers older innovations and how they took off. This is part of the allure of gamification.... making things fun.
This diagram is from the article "Household appliances and the use of time: the United States and Britain since the 1920s" by Sue Bowden and Avner Offer. It was published in The Economic History Review, Volume 47, Issue 4, pages 725–748, November 1994.A very inspiring video from IBM celebrating its 100th year in business with 100 IBM innovations made its way across my screen. I love this stuff (and not just because I'm an IBMer). It's remarkable to think about how profound an impact innovation can have on the world. I often marvel at the very ordinary fact we can fly airplanes and drive cars in addition to the extraordinary innovations that enable us to see pictures from Mars. Here's the IBM video:
Feel inspired now?
Ready to change the world?
Are you brave enough to have a go at it?
I know I do but.... where to start? what to tackle? who to work with?
I believe we need to find ways to transform the triumphs of innovation into stories that inspire and awaken the passionate innovators in all of us. I have a theory that if we can somehow "turn on the lightbulb" of creativity and help people harness their own practical experience, we can uncover even more powerful innovations for our world. I believe that all of us have some innate passion and creativity but most of it remains dormant.
But how can we unlock this dormant value?
Here's a few thoughts:
In short, find ways to turn on the lightbulb..... and keep it on!
Terri Griffith blogged about some remaining questions she had from the Social Networking for Innovation event. She asked me to comment on the following:
"Companies have looked at working with intrapreneurship for a long time — is what we’re seeing now different?"
I say yes, at least for software intrapreneurs, for the following reasons:
I'm sure there are many other contributing factors as well. What do you think?
I was one of the panelists to share insights about how companies can use social networking for innovation. The event was on Friday January 14, 2011 at Santa Clara University.It was a really interesting event where leaders from several major companies as well as knowledgeable academics discussed external and internal challenges and approaches for leveraging social networking for innovation.
Some goodies I picked up from the speakers include:
Of course there were many more insights, especially during the internal panel but I didn't get them all down in notes. I also walked away with a list of web sites to check out for some reason or another. Here's some things I heard about and sounded interesting enough I looked them up:
Special thanks to Terri Griffith and Tatyana Kanzaveli for organizing the event and including me as a panelist.
For innovation to be successful in large organizations, I think you need a strategy that considers the end-to-end lifecycle of innovations. To me this means you need an ecosystem which spans several stages and provide capabilities that allow formal & informal innovation:Across each of these stages, you need to also be mindful of the dynamics and perspectives of who is involved. Each stage of the end-to-end innovation lifecycle brings a different set of interested parties.
- Get Ideas - where can we get ideas, how can we validate and rate them, can we stimulate innovative thinking in particular areas, etc.
- Try Good Ideas - where and how can we try out some of these ideas, who funds prototypes & pilots, how do we know if they are good, etc.
- Promote Winners - how can we get our promising innovations into the mainstream, who funds taking them to the next level, how easy can they integrate and/or scale, etc.
- Productize - is this something we can sell, is there a market for this, etc.
I further believe you MUST ensure connectivity and flow across each stage of the end-to-end innovation lifecycle or you will only get pockets of success. In conclusion, the innovation ecosystem is more valuable than the sum of its parts.
- Motivations - What motivates the innovator? What motivates the early adopter? Why would a mainstream person be interested? Is this optional or required?
- Incentives - Do we need incentives to get ideas, to rate ideas, etc? How di we celebrate successes at each stage? What are the benefits for involved parties?
- Investments - Why should we invest time/money/resources/attention? Is the return tangible? How long before we see results?
- Risks - What happens if we fail? Are we willing to put our money where our mouth is?